Skilingo: AI-Enhanced Hybrid Language Academy for Independent Learners and Corporate ProfessioSkilingo: AI-Enhanced Hybrid Language Academy for Independent Learners and Corporate Professionals

Abstract

This study presents the project of establishing "Skilingo Academy" in Jijel, Algeria, a hybrid language learning academy powered by artificial intelligence technologies. The academy targets independent learners and corporate employees, offering innovative educational programs that combine in-person and online learning, with AI-driven personalized content based on learners' needs. The academy provides diverse services including Business English courses, IELTS preparation programs, and interactive language learning for children, as well as customized corporate training solutions. The business model integrates digital marketing, e-learning platforms, and AI tools for performance analysis and personalized learning paths. The feasibility study also covers market analysis, competition (both local and international), and a detailed SWOT analysis highlighting the academy's strengths and opportunities aligned with the Algerian Ministry's new educational policies promoting English language learning. The study recommends adopting strategic partnerships and geographic expansion plans to ensure the project's sustainability and growth