the impact of new role models authority on the role of traditional role modelsauthority in reshaping the cognitive and value based personality

Abstract

This study investigates the impact of digital socialization on Algerian schoolchildren, focusing on the shifting authority from parents and teachers to digital influencers. Grounded in the Unconscious Value Transition Theory (UVTT), the research analyzed a purposive sample of 100 secondary students in Jijel, Algeria, using questionnaires and systematic observation. Results show that 74% of students use social media, and mimicry of influencer slang (76%) and speaking styles (61%) is highly prevalent. Chi-Square (K2) testing confirmed that daily social media exposure correlates with the devaluation of formal textbooks (K2=4.135, p<0.05); linguistic mimicry strongly associates with adopting family-deemed alien habits (K2=14.646, p<0.001); and adopting influencers as role models correlates with a decline in parental authority (K2=10.017, p<0.01). The study concludes that intensive digital consumption bypasses critical conscious filters, necessitating integrated family-school strategies and media literacy programs to mitigate identity fragmentation.