INVESTIGATING TEACHERS‟ and LEARNERS DIFFICULTIES inTEACHING and LEARNING BUSINESS COMMUNICATION

Abstract

Since the world has witnessed remarcable improvement in economics and technology, English for Specific Purposes (ESP) teaching has become a crucial subject in learning foriegn languages, which has been revolutionised with the integration of ICTs tools as they provide learners the ability to interact with native speakers of English language from different language backgrounds in real life contexts. This research which is entitled as ‘’Investigating Teachers’ and Learners Difficulties in Teaching and Learning Business Communication the case of third year International Business students Department of Commercial Sciences’’ aims at defining the needs assessment in ESP from the academic perspective and its importance in EBP teaching-learning process, by shedding light on its application in Business English (BE) classes and exploring the university students’ difficulties in learning English language skills in BE as future employees in the field of business, and ESP teachers’ constraints in achieving effective teaching in what concerns the needs of their BE students. Two questionnaires were used as tools for collecting information on Needs Analysis in EBP from different sources (the first questionnaire was addressed to 10 ESP teachers, while the second questionnaire was administered to 50 third-year-International Business students at the department of Business and Commerce Sciences in Mohamed Seddik Ben Yahia, Jijel) in order to show how it affects the material design for ESP curriculum and syllabus for English for Business Purposes learners in awakenening their awareness of what they need as learners then as future working adults; the teachers in adapting their teaching accordingly; the producer of the teaching materials in developing their materials to suit Business English learners and cope with the students’ target needs; and the administrator or teaching executives in planning and adapting an effective learning system for the sake of creating a congenial academic atmosphere for EFL learners in general, improving the teaching quality and the reduction of gap among learners and teachers from one hand and teaching methods from the other hand. Ultimately, to amend the EBP teaching-learning current situation in the department of Business and Commerce Sciences, the study affords some guidelines that pertain to the design of an effective EBP curriculum for vocational and occupational purposes within the educational institutes. The results obtained from the analysis of the questionnaires supported the research hypothesis which is ‘’If EBP teachers’ and learners’ communicative difficulties are well identified, thier communicative skills will be improved’